Episode 02: Hayley Simpson, Lucky Pineapple Cocktails

In this episode I speak with Hayley Simpson founder of Lucky Pineapple cocktails, an events and online cocktail brand. I originally met Hayley in 2018 and worked with her to launch her wonderful company.

Before starting her business Hayley worked for The Breakfast Club while she was at university and worked her way up to running their live events. It was in this role that Hayley found her passion for events. Here she talks about the trust she was given by the board and what a great company they were to work for, but that she had a strong urge to create her own business.

When the pandemic struck Hayley had to adapt the business to the changing climate as the live events industry ground to a halt and all her events were cancelled. She set about creating a product that her customers could enjoy at home, DIY cocktails was born.

Lucky Pineapple is a flamboyant inclusive brand and seeks to make people feel welcome and is all about having fun and letting your hair down. In this episode we talk about how the business is a reflection of Hayley and her desire to create something fun for others like her.

We also discuss collaborations to create brand extensions, how Instagram is such a nurturing and supportive community for small businesses and Hayleys ability to strategise on the move.